What’s happening in Decorative Hardware.

Homeowners represent an often-overlooked yet significant market opportunity in the decorative hardware industry. For years, many hardware dealers have deliberately avoided targeting homeowners, viewing them as high-maintenance customers. However, with the right tools and strategies, decorative hardware dealers can unlock the immense potential of this underserved market. This article provides an in-depth analysis of the homeowner market and actionable steps dealers can take to boost sales and expand their reach.

The interior design industry is a dynamic and growing market that presents numerous opportunities for decorative hardware and plumbing dealers. To effectively target this market, it is crucial to understand its key characteristics, challenges, and submarkets. This article provides a deep dive into the industry and offers actionable strategies to help dealers better address the needs of interior designers.

The decorative hardware industry has become increasingly competitive, with national companies increasing their reach, manufacturers circumventing dealers, the rise of e-commerce platforms like Amazon, Wayfair, and Build.com, and dealers vying for the attention of the remaining but fragmented customer base