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Winning Homeowners: How Decorative Hardware Dealers Can Better Serve, Sell to, and Target Homeowners

Homeowners represent an often-overlooked yet significant market opportunity in the decorative hardware industry. For years, many hardware dealers have deliberately avoided targeting homeowners, viewing them as high-maintenance customers. However, with the right tools and strategies, decorative hardware dealers can unlock the immense potential of this underserved market. This article provides an in-depth analysis of the homeowner market and actionable steps dealers can take to boost sales and expand their reach.