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What’s happening in Decorative Hardware.
Stay informed with industry updates, company news, and insights on to sell more at your company.
Winning Homeowners: How Decorative Hardware Dealers Can Better Serve, Sell to, and Target Homeowners
Homeowners represent an often-overlooked yet significant market opportunity in the decorative hardware industry. For years, many hardware dealers have deliberately avoided targeting homeowners, viewing them as high-maintenance customers. However, with the right tools and strategies, decorative hardware dealers can unlock the immense potential of this underserved market. This article provides an in-depth analysis of the homeowner market and actionable steps dealers can take to boost sales and expand their reach.
Selling Hardware to Designers: Strategies for Decorative Hardware and Plumbing Dealers
The interior design industry is a dynamic and growing market that presents numerous opportunities for decorative hardware and plumbing dealers. To effectively target this market, it is crucial to understand its key characteristics, challenges, and submarkets. This article provides a deep dive into the industry and offers actionable strategies to help dealers better address the needs of interior designers.
Outpacing the Competition: Strategies for Increasing Sales in the Decorative Hardware Industry
The decorative hardware industry has become increasingly competitive, with national companies increasing their reach, manufacturers circumventing dealers, the rise of e-commerce platforms like Amazon, Wayfair, and Build.com, and dealers vying for the attention of the remaining but fragmented customer base